Double Opt-In FAQs

Double Opt-In FAQs

We know that managing all the settings in your account so that you follow best practice can be daunting, so we've drawn of a list of the most commonly asked questions:
  1. If the 'Double opt-in’ setting is set to 'ON' will all my new Subscribers have to confirm they want to receive emails from me?

    No.   Only Subscribers who have opted in via on online signup form which is linked to your NewZapp account will be asked to double opt-in.
    It is your responsibility to ensure that Subscribers who you add to your account by any other means (such as manually, or via an imported upload) have already confirmed to you that they wish to receive communications from you, and won't be taken through the NewZapp Double Opt-in process.
     
  2. If someone has previously unsubscribed from receiving emails from me, can they re-subscribe?

    Yes.   A Subscriber who has previously unsubscribed can signup to your account using on online signup form which is linked to your NewZapp account. They will then receive an email asking them to confirm they wish to subscribe.
     
  3. If someone who is already subscribed to receive emails from me uses an online signup linked to my account, will they be asked to double opt-in again?

    No.   A Subscriber who is currently active in your account (not unsubscribed) might signup again using on online signup form which is linked to your NewZapp account.

    If the form they use is linked to a particular Group in your account then:
      - If they are already in the particular Group then no changes will take effect in your NewZapp account.
      - If they are not already in the particular Group, then this signup will add them to it, in addition to any Groups they might already be in.
     
  4. Is proof of Double opt-in recorded somewhere?
     
    Yes.   This action, along with others is recorded on the GDPR tab of the Subscriber's card once they have confirmed signup to your account. 

    Here's a handy look-up:

    Double Opt-in set 'ON'
    Action recorded on the Subscriber Card (GDPR tab)
    Brand new Subscriber
    Signed up - Confirmed (via double opt-in)
    Active Subscriber - already in the account
    Signed up
    Removed Subscriber -  A Subscriber which an Administrator has previously removed from the account
    Signed up - Confirmed (via re-engagement)
    Unsubscribed Subscriber -  The Subscriber or an Administrator have previously unsubscribed the email address
    Signed up - Confirmed (via double opt-in)

    All actions on the Subscriber Card are accompanied by a Date/Time stamp, plus IP address and Device (where applicable)

    Double Opt-in set 'OFF'
    Action recorded on the Subscriber Card (GDPR tab)
    Brand new Subscriber
    Signed up
    Active Subscriber - already in the account
    Signed up
    Removed Subscriber -  A Subscriber which an Administrator has previously removed from the account
    Signed up
    Unsubscribed Subscriber -  The Subscriber or an Administrator have previously unsubscribed the email address
    Signed up


  5. Can I design the double opt-in email myself?

    No.   The opt-in email that the system sends on your behalf is a default style provided by NewZapp Email Marketing, with a simple message. It's plain in style on purpose to make it clear that the Subscriber has one action that they need to do, confirm their subscription.

    You can though include your company name and your company logo (as saved in the Company Branding section of your Settings), if you have this option available with your package.
     
  6. Can I choose the 'from' email address for the double opt-in email.

    Yes.   The opt-in email that the system sends on your behalf will be sent from the email address saved in the Notifications section of your Settings screen. 
     
  7. Can I send a Welcome email after a subscription has been confirmed?

    Yes.   Every NewZapp account has a Welcome Automation available for you to use as the next step of engagement with your Subscriber.
     
  8. If I have Double Opt-in switched 'ON' and run an Automation with a trigger set to send an email "On signup" will it send an email as soon as they signup?

    No.   The Automation won't trigger an email until the Subscriber has confirmed by clicking the 'Confirm' link in the Double Opt-in email they are sent.

Please familiarise yourself with the GDPR legislation and what this will mean for your company and subscriber base. Further information can be found in our knowledge base about the GDPR or on our website . 

Disclaimer: The above information and materials created by NewZapp are not intended to constitute or provide any legal advice. You should seek advice from a legal professional or contact the Information Commissioners Office to discuss your business needs.


    • Related Articles

    • How to turn on the Double Opt-in email setting in your NewZapp Account

      Double opt-in’ is a setting that works with your website's email signup form. It triggers a process whereby an online Contact is required to confirm their sign-up via a link emailed to them. Only once they have clicked the link in the email to ...

    • 10 myths about the GDPR

      If I haven’t sent a reconfirmation email to my subscribers I can’t send to them Myth! You can still send to your subscribers if you can stand behind one of the 6 lawful basis for processing data. Consent is the only way to meet the standards set by ...

    • How to ask Contacts to re-confirm their subscription

      This guide shows you the simple way that NewZapp enables you to add a confirmation link into any email campaign, allowing each Contact the opportunity to re-affirm their wish to remain on your mailing list. Note that this confirmation link does not ...

    • What is a contact card?

      Each Contact has all their details stored in their Contact Card. To open a Contact’s card, go to the Groups area in the Contacts section and click on a Contact in the data table.    The Contact card is made up of 5 information tabs – Details, Groups, ...

    • How to use Automation to send an email to imported Subscribers asking them to confirm their opt-in

      NewZapp enables you send an email request for Double Opt-in when a new Subscriber signs up to your account via an online web form linked to your account. But what if you want to request confirmation of opt-in after importing data into your account ...