How does NewZapp fit in the GDPR?

How does NewZapp fit in the GDPR?

NewZapp Email Marketing is a Data Processor. We hold a copy of and process your Data Subjects. In a nutshell, we send your email marketing campaigns to your subscribers, got to love legal jargon!

You are the Data Controller. You always have been, you just have a new fancy title now! We provide all the tools to help you gain consent for your subscribers (Data Subjects) if you don’t already have it.

For more information on what the responsibilities of the Data Controller are please visit the ICO website.

To Process a Data Subject (to send a subscriber an email) under the GDPR requires consent. Although to be honest, email marketing always has done! A lot of column inches have been written about consent, but did you know consent is actually one of SIX perfectly legal ways you are allowed to process a data subject.

Disclaimer: The above information and materials created by NewZapp Communications are not intended to constitute or provide any legal advice. You should seek advice from a legal professional or contact the Information Commissioners Office to discuss your business needs.
    • Related Articles

    • 10 myths about the GDPR

      If I haven’t sent a reconfirmation email to my subscribers I can’t send to them Myth! You can still send to your subscribers if you can stand behind one of the 6 lawful basis for processing data. Consent is the only way to meet the standards set by ...
    • How to ask Contacts to re-confirm their subscription

      This guide shows you the simple way that NewZapp enables you to add a confirmation link into any email campaign, allowing each Contact the opportunity to re-affirm their wish to remain on your mailing list. Note that this confirmation link does not ...
    • How to turn on the Double Opt-in email setting in your NewZapp Account

      Double opt-in’ is a setting that works with your website's email signup form. It triggers a process whereby an online Contact is required to confirm their sign-up via a link emailed to them. Only once they have clicked the link in the email to ...
    • How to use Automation to send an email to Subscribers who have re-confirmed

      The title of this article is presuming you already know a lot, about a lot of processes, so here's a speed learning course to set you up if you're unsure about any aspect! Asking Subscribers to confirm their new online signup If you have an online ...
    • What's Preview Text and how do I use the 'Johnson Box'?

      What's the 'Johnson Box'? The Johnson Box is the preview text, this (sometimes referred to as pre-header text) is the very first line of real text in an email, which appears in the Inbox. It's a preview of the email's content. Which you can see ...