How to add images to your emails

How to add images to your emails

Upload images into your account via the Images panel. Once uploaded, your images are ready add into your email.

You can upload the following image types:
  • .jpg
  • .jpeg
  • .gif (including animated gifs)
  • .png

Maximum accepted file size is 1MB.

For more details on how to add images follow this video guide.

Deleting Images 
Each image in an account's Images Library has a delete option when hovering over the image thumbnail. Please be aware that deleting an image will remove it from the NewZapp server, so it it has been included in an email your recipients will no longer be able to view it  when opening your email in their inbox. 

Image Links 
In the same way you can make a text phrase into a clickable hyperlink, you can also add a link to an image. This is particularly useful if you are using images for call to action buttons, but your Subscribers are likely to try clicking on any image in your campaign, so don’t let that click be in vain! Click to select the image in your email, then enter the link in the panel on the left.

Image re-sizing
When you drop an image onto an image block:
  • If the image is wider than the block, then it will be automatically reduced in size by the system to make an exact fit.
  • If the image is not as wide as the block then it will be aligned centre and remain at actual size.

Images that are going to be viewed on screen need to be saved in:
  • RGB format (as opposed to CMYK which is the format for printed work)
  • At a resolution of 70dpi (this is the maximum that a screen can render and using higher resolutions would only increase the physical file size of an image).
Top tip: If images that you wish to include in an email already appear on your web site, then they will have already been saved to the specifications above by your web designer so you can often save time by saving a copy from the web page.

Physical file size
The maximum physical file size for an image to be uploaded to NewZapp is 1MB but most images can be compressed to a size of 30kb or under. The smaller the kb file size, the quicker the image will load on your email recipient's screen. NewZapp will check your images are within maximum file size limits as you upload them into your account's images library.
In the NewZapp drag and drop editor you can upload JPG, GIF (including animated gifs) and PNG image files, our user guide is here.

Pixel size
If you use the basis that most emails are around 600-700 pixels wide then you will start to get an idea of the pixel dimensions you want to use for your images. If you have an email template made for you by NewZapp, then the template guide in your account will list the best pixel sizes for your emails.
The NewZapp drag and drop editor has an auto-resizing feature, so if your image is larger than the image block, the template will automatically resize it down to the correct width for you as you drop it into an email.

Top tip: Images that are less wide than the block will stay at same size once dropped, and images won’t be cropped during this action but there is an Image Editor included in your account.

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