How to personalise your emails

How to personalise your emails

Add that personal touch to your email with the drop of a block, using Personalisation Tags created from details in the contacts database in your NewZapp account.

This panel contains pre-made Personalisation Tags for the following items:
  • Title 
  • First name
  • Last name
  • Company name
  • Email address
You can also create your own Custom Tags to insert additional data associated with your contacts.  When your email is sent, NewZapp will automatically replace the Tag with actual data stored in your account, per contact. 

Using Personalisation Tags
Simply click merge tags and add to an existing text block.  The Tag will appear in the editor in the form of [example] and will convert into a real value for each recipient when the email is sent. You can style this text in the same way as normal text, e.g. colour or bold it, but you must not respell, capitalise or add spaces to the text between the ‘[ ]’ symbols as this will break the functionality.

You can find out more about personalisation and links in this video.

    • Related Articles

    • What is a Custom Field?

      Adding a Custom Field to your account so that you can import more data is only going to enhance the ability of personalising your communications, where you can then Segment based on data and even personalise your comms within the Editor based on ...
    • The do’s and don’ts of personalisation

      Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level! If you’ve ever used mail merge in Word or Excel, then you’ll find this a ...
    • What is a contact card?

      Each Contact has all their details stored in their Contact Card. To open a Contact’s card, go to the Groups area in the Contacts section and click on a Contact in the data table.    The Contact card is made up of 5 information tabs – Details, Groups, ...
    • How to collect more data when a contact signs up

      With the NewZapp sign up form, you can collect the basic information about your contact such as email address (required), first name, last name and company name however there may be occasions where you wish to collect more information to offer ...
    • How to create custom modules for your emails Do you want to use a particular section over and over again? Well, the Custom Module feature is about to become your new best friend. A Custom Module is a section of your email you have previously ...