NewZapp Automation Audience

How to set your automation audience

Choosing the right Audience for your Automation is important. Everyone in the Audience could start and finish the Automation journey, but only if the Trigger conditions are met.

A Group is the safest bet for any Automation Audience. As the Account owner you control who is in the Group and who isn’t.

It may be a signup-only Group fed from your website, a Group you import into regularly, or a Group made specifically for the purpose of an Automation; it’s entirely up to you.

For example, a Welcome Automation based on Sign-ups is a great way to greet new Subscribers.

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